STEAM STUDIO - addresses logo design, branding, and eco friendly initiatives!
STEAM STUDIO recently kicked off its “Logo and Branding” project within the Art & Commerce Unit. Students studied the company, Patagonia, and their signature Flying Fish logo as a point of departure to talk about branding that visually and conceptually embodies environmental ethics, and green initiatives that students believe establish the fabric of the brand. Students watched videos on the revolutionary Yulex wetsuits (not made from petroleum) and the fishing net recycling program, “Net Plus” to talk about companies with a cleaner, more responsible way of running a business. Students took note of how companies like Patagonia make commitments to green initiatives that they care about while putting their hearts in front of profits and think about the health of our planet.
videos can be seen here :
https://www.patagonia.com/stories/net-positive/story-88629.html